Merle Norman cosmetics began in the late 1920's when a ambitious woman named Merle Nethercutt Norman began sharing skin products from her own creation with family and friends. Merle's famous "Try before you buy," concept is still used in franchises all over the U.S. It is a franchise system but owners are generally called "studio owners." Merle Norman truly helps women look and feel great about themselves with their extensive skin care lines, makeup, and facial services.