New York & Company Inc announced the appointment of Celia Rao Visconti to the position of Chief Marketing Officer. Ms. Visconti will have overall responsibility for creating and implementing an integrated brand marketing strategy for all aspects of the New York & Company and JasmineSola businesses. "Celia is a very talented marketing executive who will bring extensive experience, talent and creativity to the New York & Company and JasmineSola brands," said Richard P. Crystal, New York & Company's Chairman and CEO. "We are deeply focused on maximizing our market awareness, attracting new customers and building customer loyalty to drive sales growth, and Celia is the ideal executive to undertake these responsibilities." Ms. Visconti joins New York & Company from Andrew Marc Inc. where she was Senior Vice President, Marketing and Communications. Prior to this, she was Senior Vice President, Marketing at Tommy Hilfiger, where she was responsible for building the brand on all levels--including the development of marketing strategies and media programs, overseeing the entire creative process and the development and implementation of strategic alliances. Ms. Visconti launched her career in retail at Giorgio Armani where she was the Director of Advertising for Giorgio Armani, Emporio Armani and AX/Armani Exchange. New York & Company Inc
This is a very smart business move for New York and Company. The brand image of this company has changed for the better over the years. I believe the target market has changed from when it used to be Jones New York. More in fashion items are available and a younger more hip market is what they are trying to reach. To have the best over marketing for New York and Company is a must to branch out and let consumers know the change of image that has occured.
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