~New Ideas~

We continue to upgrade our assortments to appeal to the trade down consumer. We were pleased with the performance of our Red Label collection that was reintroduced this fall through our in-house design team to 30 doors chain wide. Based on this success, we will reintroduce Red Label in a small way to all doors beginning this spring by integrating the collection within our existing assortment.
This initiative will allow us to broaden our customer base and elevate our offering with a selection of higher quality, more fashion forward offerings. At the same time, we remain focused on our core customer by delivering great value and we remain cognizant of our opening price points and their appeal to this consumer. Red Label’s price points remain affordable, about 20% above our regular pricing which also makes this collection attainable for existing customers.-

(Taken from the New York and Company Q3 2009 Earnings Call Transcript )

http://seekingalpha.com/article/174384-new-york-amp-company-inc-q3-2009-qtr-end-10-31-09-earnings-call-transcript?page=3

By introducing Red Label in more stores nation wide, NY&C will be able to hit a larger market as well as keeping the same core customer who can also afford this new label. I also think if the company had some sort of a celebrity, other than Carson Kressley it would promote the clothing more. Having a woman spokesperson promotes the look, feel, and wear of the clothes simply becuase they are wearing it, not a man. Also, by having a familiar face such as Heidi Klum's new ads for Ann Taylor, or any other brands New York and Company could better promote the clothing, accessories, and all other items simply by having a womans point of view.