Working for Merle Norman and Beauty Queens Boutique of Cookeville, we are constantly coming up with new ideas to develop the Merle Norman brand as well as Beauty Queens Boutique name. Merle Norman's target market tends to be a slightly older generation than the high school and college student. For five years MN of Cookeville has sold prom and pageant gowns and two years selling wedding gowns, now branding the new name Beauty Queens Boutique is on the agenda. We believe that by creating a brand awareness of BQB to ladies all over TN that when it is time for the high school prom, pageant, or a social event, those ladies will shop our great lines of dresses and at the same time take a look at our make-up and see all the benefits Merle Norman can offer them. By coming in our store first they can get the perfect dress, and accessories, then finish off with a beautiful new look with our cosmetics. So by branding Beauty Queens Boutique efficiently in return the Merle Norman brand will have a broader target market and increased sales.